Social Media

Social media is a way of promoting your product. For example when promoting an artist and their music using social networking sites can be a quick and easy way of spreading the word as people who like what is being promoted can then pass it onto their friends and can be publicised easily. Also as majority of people now have access to Internet either through a phone or home computer through technological convergence the song/artist and music video can be spread all in one place and can be accessed in various different ways such as downloading. If creating a fan page or fan base you can also buy advertising slots at the side or top of social networking sites so it isn't necessary to be a part of it whilst being involved in it.

Twitter is a new social networking site that has become increasingly popular over the last few years, It was created in March 2006 and launched in July. This site allows people to send and view posts known as 'tweets'. This site does not have an acceptance option so this allows anyone to follow your blog or you to follow theirs meaning it is a lot easier for people to access your page therefore it would make it easier to access what it is you are promoting. In this case we are promoting the artist Kate Nash and the song and recently created music video Merry Happy. By following a large amount of people on the site it gains people 'followers' and by advertising the name in large letters its more obvious so people are more willing to explore your page.

Facebook is a social networking site which was extremely popular and is still largely in use. Created by Ark Zuckerburg and his college friends Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Facebook was released February 2004 so sometime before Twitter and as twitter has become more popular Facebook users have decreased. Facebook can be used in a similar making your own independent profile about yourself you can then view request and accept various other people. Once you have a facebook profile you can then go onto creating your own fan pages. By adding Friends and accepting friends you increase the number of people who can view your posts, therefor making it simple to advertise a fan page you may have created. Facebook fan pages are quickly spread throughout friends as once a page is joined others can see that people are joining the page and then feel the need to also join. This is also a quick and easy way of advertising through social media as you can upload photos and videos.

Google+ is a recent idea which works the same as Twitter and Facebook. It is similar to a blog and has the same functions yet you can view other peoples blogs freely in a similar way as twitter you can 'follow' certain peoples blogs and by posting pictures and updates on your artist and the music video or whatever it is you want to promote. Although this is not as popular as the others and isn't often used.