After conducting our focus group we got an idea of the types of music channels watched by our Target audiecne the feedback told us they enjoyed watching an array of channels such as 4music, MTV and Viva.
Since this is a group of women we consider our target audience we began to research what type of music video will be showing our video in order to reach this target audience.
4music is a channel that may be interested in showing our finished music video.The channel has proved popular with out target audience.And some of their programmes are often geared towards females of the same target audience such as 'Keeping up with the Kardashians', 'Dirty, sexy things'. These types of reality shows are normally associated with audiences of young women. So we may be able to show our videos near to when these programmes a scheduled in order to appeal to our audience.
МТV is another music channel that our focus group showed interest in. I think it would be a good idea to show our video on this channel as often their programme schedule appeals very highly to a young female audience programmes such as 'Jersey Shore' '16 and Pregnant' and music from artist such as Pixie Lott and Beyonce help to engage our intended audience.Furthermore magazines that may be interested in reporting on our new single may be magazines like 'NME' a popular music publication and Kate Nash has been featured on the cover on NME before which indicates that they would be willing to include her as part of their magazine in order to promote our new video. Furthermore Kate Nash has been the winner of a NME award showing that her music is well recognised and enjoyed by the company and their readers.
Since this is a group of women we consider our target audience we began to research what type of music video will be showing our video in order to reach this target audience.
4music is a channel that may be interested in showing our finished music video.The channel has proved popular with out target audience.And some of their programmes are often geared towards females of the same target audience such as 'Keeping up with the Kardashians', 'Dirty, sexy things'. These types of reality shows are normally associated with audiences of young women. So we may be able to show our videos near to when these programmes a scheduled in order to appeal to our audience.
МТV is another music channel that our focus group showed interest in. I think it would be a good idea to show our video on this channel as often their programme schedule appeals very highly to a young female audience programmes such as 'Jersey Shore' '16 and Pregnant' and music from artist such as Pixie Lott and Beyonce help to engage our intended audience.Furthermore magazines that may be interested in reporting on our new single may be magazines like 'NME' a popular music publication and Kate Nash has been featured on the cover on NME before which indicates that they would be willing to include her as part of their magazine in order to promote our new video. Furthermore Kate Nash has been the winner of a NME award showing that her music is well recognised and enjoyed by the company and their readers. 
No comments:
Post a Comment