What magazine would you advertise in and why?

When considering what magazine to advertise in we need to ensure that the magazine we choose suits the theme and genre of our music and artist to ensure that we are reaching our target audience. Our chosen artist (Kate Nash) has a niche market and when considering the genre that Kate Nash falls within, which is pop/indie and so we feel that the best magazine suitable to promote our advertisement would be NME.  NME describe the magazine as "a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first."  Whilst covering articles featuring heavy band bands such as You Me At Six, The Darkness and Black Veil Brides, they also distribute many issues headlining softer indie/pop bands like Bombay Bicycle Club, Two Door Cinema Club, Florence and the Machine and many more. We feel that this magazine is perfect for us to promote our advertisement as the style of the magazine suits our advert

Analysis of Digipak

Lady GaGa's Digipak is completely opposite to our initial idea.  It is dark and gloomy, it features a crucafix which could represent the main theme portrayed throughout the music video of this song. Also there are pictures within the digipak that show the artist as the main feature, the pictures portray the artist to be vulnerable. In the picture on the front cover the artist covers her mouth and only bares certain parts of her face which give off a sense that she wants to be hidden.  Furthermore, the image on the inside of the digipakreveals the artist to be naked with her hair covering her body parts, the position her body is in is also one which represents vulnerability.  We feel the idea of featuring the artist as a focus point for the digipak works really well and that we could incorporate it within our own digipak.  However, it will be difficult to make this work for our digipak as the theme which runs dominantly throughout our video is one completely different to the theme portrayed in Lady Gaga's digipak.  Moreover, we like to challenge ourselves and hope to bring some originality to our digipak.  

  This Digipak  has two clear main colours which feature throughout, one of which resembles the theme of vulnerability portrayed through the images which appear within this digipak.  The colour white is associated with light, goodness, innocence, purity and virginity, it is considered to be the colour of perfection; it also means safety, purity and cleanliness.  As apposed to black which is a mysterious colour associated with the fear of the unknown.  It usually has a negative connotation (blacklist, black humour, 'black death').  Black denotes strength and authority; it is considered to be a very formal, elegant and prestigious colour (black tie). In heraldry, black is the symbol of grief.  These two colours compliment and contrast each other perfectly and this is one of the reasons why this particular digipak has been successfully produced.

This Digipak has given us a lot of inspiration.  Although it is completely the opposite of the type of digipak we aim to design, it has given us several ideas of where to start and the type of things to include, for instance the continuous theme running throughout the digipak and having colours which also represent the theme whilst having there own connotations. 

posters for magazines

Photoshoot for Didgipak

As a group we decided to use our double media lesson on Monday to go and take pictures for our didgipak.  I decided to take pictures on my iPhone along side the ones that were being taken on a proper camera which we are to use for our didgipak, above are some pictures of the actual shots we are going to use and there are also osome other pictures of the photos being taken.

magazine advert ideas

Photos we will be using for digipak

Front cover

Front cover on lyric book pullout

Inside pannel photo for digipac

Another inside picture for digipac

Back cover

Inside pannel

This is the final design for are digipak we have created for Kate Nashs'  greatest hits album that includes some of her most famous singles.Using the photographs we had taken from the photo shoots we completed together we edited our chosen images.We tried to keep the photographs and editing style consistent throughout so we used the same font on every panel and edited the photos in the same style.We also tried to make all of the imagery link together with the music video showing imagery from the environment and flowers.

The front cover of our digipac shows the imagery of the female character. We used the record that can be seen up in the females room in the video so the audience is able to make a link between both the video and the digipac. We wanted to use the glitter and sparkly background to show the character looking very glamorous instead of the usual childlike persona suit the codes on conventions of a typical pop album cover.

The next picture we took the next picture of the female jumping to represent her personality and the indie pop genre of Kate Nashs' music. Imagery used eg the flowery dress also are used in the video meaning the audience can link together the video with the greatest hit album.Furthermore we brightened this picture to portray further the bright summery theme of the video.

The next picture again we wanted to show a close up of the female as we rarely used closeups within our film again we wanted to portray a different more mature side to the female character but still used elements of our music video so by using the flowers as makeup for the eyes we still used themes from our music video but developed them to suit the digi pac.

The next picture we took so that the tree framed the shot as the composition would be affective we had the female character stand against it in the same dress as the video to show she can be alone and still portraying the childlike summery style of the music video.We also tried to frame the female to the right side of the shot so we had plenty of blank space in which to write the track names on.

The next image again features the glamourous eye makeup and glittery background just again to represent a glamorous feel to the female and the digipack

The next picture again we wanted just to show a close up of the female wearing minimal amounts of makeup to show her natural beauty and as the music video often shows natural environments again we wanted the female to be outdoors and by holding on to the red rose it represents again the floral theme but also represent the loss of love the red rose represents love and the way the female holds onto it show how she is having to hold on to a lost relationship.

Furthermore to make the digipac consistent we used the same font throughout we chose this font as we felt it suited the childlike personality of our female character as the font looks very handwritten and messy, also Kate Nash often uses a similar font style within her work that has begun to be associated with her work by her fans. We wanted to use a similar font to represent the genre of Kate Nashs' music fun laid back indie pop.

Analysis of 2 Digipak's

Rihanna's Digipak is similar to our initial idea as it features the flower on the disk and this fits in with the themes in the video. Also the pictures on the case show the artist as the main feature and we feel this idea would work well, but as it would be hard to make the cover original we are trying to think of other ways we can make the cover more original but still with the artist as the main focus.

  This Digipak also has a clear main colour matching with the artists hair. The colour red is also a connotation of sexy so it appeals to her male audience. The digipak also features lighter shades of pink so whilst being sexy its also feminine appealing to young girls. 

This Digipak has given us a lot of inspiration as in the video we featured sweets and love hearts and similarly Katy Perry has the theme of sweets throughout her Teenage Dreams digipak.

Both digipak's feature light pink colours to appeal to a young girlie audience but also feature the artist being sexy to attract the male audience.

Magazine advert of inspiration

Advertising posters are used to advertise a new cd or tour of a particular artist usually the adverts are place in a magazine that would appeal to the artists main target audience. Magazine adverts usually coincide with imagery used in the artists music videos or their cd publications so the audience is able to recognise the themes of the  artist.In this example quen steffani uses close up imagery of herself  which is the same as that on her album cover and the 'Gwen Stefani' font is quite an old fashioned style but the gold colouring makes the advert stand out and appeal to readers furthermore the font is regularly used by Gwen Steffani so fans begin to make an association.This really inspired us, we like the idea of the distorted background that aims to make Gwen stand out and readers instantly recognise her. Furthermore we will be using an interesting font that we will use throughout the publications we make so that all that we produce goes together as a set.

This is another advert that has inspired us in terms of our magazine advert we think that the imagery used the bright colours the blue sky and the overall theme are similar to that of what we are wanting to create.Furthermore we like the idea of using similar imagery for both our cover and our magazine advert but photographing the female in different poses or using varying props but remaining in the same enviroment.   So the audience is still able to recognise the links between the album and magazine ad but the same image can become boring. Furthermore we like the way the font goes with the personality of the artist the bubble writing and pink font reflect her feminine personality.The fact that she uses her very successful ' I Kissed a Girl' single to sell the album means the audience will recognise the song and be more likely to buy it given that that single was something they enjoyed this is something we are thinking of including and will we mention her successful single 'Merry Happy' in the hope it will entice the audiecne to buy and listen to the rest of her greatest hits.

Initial Digipak Idea

For our initial digi pac idea we pit together some imagery that we thought represented the style of Kate Nash and coincided with the theme of our video as well representing the flowery summer theme of our video showing imagery of flowers and fields. This is only our initial idea and to develop it we are going to take more pictures of our female character for inside panels.Also we want to childlike messy font on the back to be used further on the album such as on the front of the cd or on the cd itself saying the name of the artist and album title. furthermore i think that the way the photos are all edited on a vintage faded style goes with the vintage style theme of the video and makes the photos come together and makes sure the colour palette  run a constant throughout and making the digi pac come together.

Kate Nash's Digipak



Front cover

The front of Kate Nash's album 'my best friend is you' uses her signature quirky scrapbook style and Kate Nash logo to make the album instantly recognisable as hers and the cover sticker reads 'Includes the single ''DO-WAH-DOO'' which is one of the most successful track from the album which is used to entice customers in to buy and listen to  the rest of the album in hope that those who enjoyed that single will also be int iced to listen to more of her work.


Open cover



The digipak only has 2 panels that fold out  the inside left panel contains more scrap book type imagery eg hearts skeletons and dolls as well as a head shot of herself portrayed in a vintage sepia style with her scrapbook theme a constant throughout.As well as the CD which keeps the main colour palette of the front cover using mainly black blues and reds and using the same Kate Nash font as the front cover.



Showing inside booklet

The digipak also contains a inside booklet of lyrics to the features song and other images and montages.including 2 black and white photos of  herself and scrap booked images of random imagery such as toy dolls and bunny rabbits still using the constant colour pallette that remains within the digipak.The booklets cover is the same as that on the cover so the buyer is able to identify that booklet as being a part of the digipack.



CD inside the booklet



When the CD disk is removed from the digipak behind the plastic is a sepia toned picture of a bunny rabbit which also remains a constant piece of imagery throughout the pack. 



All elements of cd



 The back cover list the song quite simply but coinsides with the album name font from the front cover meaning that the digipac looks better together and that constant themes run throughout.


cd back cover

I think that this digipack is very effective as it is simple but effective, by using the same 'scrapbooking' style throughout the digipack and the use of overlapping images and a simple but constant colour palette it stops the digipack from being to overpowering and busy. I like the way she has used random imagery of vintage objects to show aspects of her personality and her music genre.However i think that within our digipack production we will be including more panels to fit in a larger amount of imagery from our video and to also make the digipac more eye catching and appealing for the customers. We will  be taking inspiration from this pack for ours and will use similar fonts for the front and use a small colour pallete to be kept a constant within our pack eg sepia tones.