When considering what magazine to advertise in we need to ensure that the magazine we choose suits the theme and genre of our music and artist to ensure that we are reaching our target audience. Our chosen artist (Kate Nash) has a niche market and when considering the genre that Kate Nash falls within, which is pop/indie and so we feel that the best magazine suitable to promote our advertisement would be NME. NME describe the magazine as "a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first." Whilst covering articles featuring heavy band bands such as You Me At Six, The Darkness and Black Veil Brides, they also distribute many issues headlining softer indie/pop bands like Bombay Bicycle Club, Two Door Cinema Club, Florence and the Machine and many more. We feel that this magazine is perfect for us to promote our advertisement as the style of the magazine suits our advert
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