Thursday, November 17, 2011

Magazine advert of inspiration

Advertising posters are used to advertise a new cd or tour of a particular artist usually the adverts are place in a magazine that would appeal to the artists main target audience. Magazine adverts usually coincide with imagery used in the artists music videos or their cd publications so the audience is able to recognise the themes of the  artist.In this example quen steffani uses close up imagery of herself  which is the same as that on her album cover and the 'Gwen Stefani' font is quite an old fashioned style but the gold colouring makes the advert stand out and appeal to readers furthermore the font is regularly used by Gwen Steffani so fans begin to make an association.This really inspired us, we like the idea of the distorted background that aims to make Gwen stand out and readers instantly recognise her. Furthermore we will be using an interesting font that we will use throughout the publications we make so that all that we produce goes together as a set.


This is another advert that has inspired us in terms of our magazine advert we think that the imagery used the bright colours the blue sky and the overall theme are similar to that of what we are wanting to create.Furthermore we like the idea of using similar imagery for both our cover and our magazine advert but photographing the female in different poses or using varying props but remaining in the same enviroment.   So the audience is still able to recognise the links between the album and magazine ad but the same image can become boring. Furthermore we like the way the font goes with the personality of the artist the bubble writing and pink font reflect her feminine personality.The fact that she uses her very successful ' I Kissed a Girl' single to sell the album means the audience will recognise the song and be more likely to buy it given that that single was something they enjoyed this is something we are thinking of including and will we mention her successful single 'Merry Happy' in the hope it will entice the audiecne to buy and listen to the rest of her greatest hits.

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