Analysis of Digipak

Lady GaGa's Digipak is completely opposite to our initial idea.  It is dark and gloomy, it features a crucafix which could represent the main theme portrayed throughout the music video of this song. Also there are pictures within the digipak that show the artist as the main feature, the pictures portray the artist to be vulnerable. In the picture on the front cover the artist covers her mouth and only bares certain parts of her face which give off a sense that she wants to be hidden.  Furthermore, the image on the inside of the digipakreveals the artist to be naked with her hair covering her body parts, the position her body is in is also one which represents vulnerability.  We feel the idea of featuring the artist as a focus point for the digipak works really well and that we could incorporate it within our own digipak.  However, it will be difficult to make this work for our digipak as the theme which runs dominantly throughout our video is one completely different to the theme portrayed in Lady Gaga's digipak.  Moreover, we like to challenge ourselves and hope to bring some originality to our digipak.  

  This Digipak  has two clear main colours which feature throughout, one of which resembles the theme of vulnerability portrayed through the images which appear within this digipak.  The colour white is associated with light, goodness, innocence, purity and virginity, it is considered to be the colour of perfection; it also means safety, purity and cleanliness.  As apposed to black which is a mysterious colour associated with the fear of the unknown.  It usually has a negative connotation (blacklist, black humour, 'black death').  Black denotes strength and authority; it is considered to be a very formal, elegant and prestigious colour (black tie). In heraldry, black is the symbol of grief.  These two colours compliment and contrast each other perfectly and this is one of the reasons why this particular digipak has been successfully produced.

This Digipak has given us a lot of inspiration.  Although it is completely the opposite of the type of digipak we aim to design, it has given us several ideas of where to start and the type of things to include, for instance the continuous theme running throughout the digipak and having colours which also represent the theme whilst having there own connotations.