socio-economic beliefs

Survival: Those that want security and like routine

Social Climbers: Those who have strong materialistic drive and like status symbols

Care givers: Those who believe in caring and sharing

Explorers: For whom personal growth and influencing social change are important



Example of a programme that may appeal to consumers
in the 'Social Climbers' category



By looking at these categories of consumers within the population companies can purposely create a programme to suit their target audience or the people they know are already watching their channel and create another similar programme to further appeal to their audience. For example creators of 'The only way is Essex' would expect their programme to appeal to social climber rather than care givers based on the content and over all theme of the programme, whereas a programme about the state of NHS hospitals in Britain would be more likely to appeal to Care givers. When producing programmes or any other type of media product companies keep these titles in mind to ensure they are able to create a programme that appeals to at least one of the groups to ensure they have a steady target audience.