An audience is needed other wise there would be no need to create a text or product as they are always crested to be sell able and appeal to a certain target audience. The size of an audience and there reaction or consumption of a product or programme usually determine the success of a product eg sales figures and viewing figures are key in the success of an album or a television programme.Audience of media products consume the product and are therefor fulling the companies success and proving funding and income for the particular media company
Much of the media now available for us is free of charge and is usually financed by advertising and companies often pay huge amounts of money to get prime advertising space during various programmes for example anti-aging products may pay large amounts of money to advertise during a programme aimed at older women as they know their target audience will be watching hopefully leading to a number of sales from this audience. Companies want to know how many people and what type of audience they are selling to to maximise the changes of sales.
As the media becomes more Central to our lives people want to know and understand what we consume and the effects of this consumption has on our lives often television programmes films and video games have been blamed for the behaviour of some consumers for example it has been suggested that the Jamie Bolger killers were influenced from a scene of the film 'childsplay' which may had caused them to display this abnormal behaviour and eventually live to the murder.
Mass media is when companies try to appeal to a large market of people which is usually over 20million on the other hand the term 'narrow casting' refers to a company who is wanting to appeal to a smaller niche market of people who are of a particular stereotype or interested in a particular hobby. For example MTV is a music channel mainly aimed at teenagers, Sky sports is usually aimed at men who are interested in sports and BBC Parliament is often viewed by men who have an interest in government and politics.
Much of the media now available for us is free of charge and is usually financed by advertising and companies often pay huge amounts of money to get prime advertising space during various programmes for example anti-aging products may pay large amounts of money to advertise during a programme aimed at older women as they know their target audience will be watching hopefully leading to a number of sales from this audience. Companies want to know how many people and what type of audience they are selling to to maximise the changes of sales.
As the media becomes more Central to our lives people want to know and understand what we consume and the effects of this consumption has on our lives often television programmes films and video games have been blamed for the behaviour of some consumers for example it has been suggested that the Jamie Bolger killers were influenced from a scene of the film 'childsplay' which may had caused them to display this abnormal behaviour and eventually live to the murder.
Mass media is when companies try to appeal to a large market of people which is usually over 20million on the other hand the term 'narrow casting' refers to a company who is wanting to appeal to a smaller niche market of people who are of a particular stereotype or interested in a particular hobby. For example MTV is a music channel mainly aimed at teenagers, Sky sports is usually aimed at men who are interested in sports and BBC Parliament is often viewed by men who have an interest in government and politics.
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