As a group we wanted to ensure our video was suited perfectly to our target audience. We found that through feedback from our target audience we could develop and change our video to make it more entertaining.
People often mentioned that some of our cut away shots were too quick, so by slowing them down to a more steady rate our audience found it easier to view and could see the shot of more clearly.
Majority of our feedback tended to be quite positive so we were really pleased with the outcome of our video. However this also could be seen as a negative aspect as we were unable to make important changes that the chosen audience might not of picked up on.
We chose our audience accordingly to the target audience for the genre of music, and the type of artist.
We found that by asking people to view our video they found that they couldn't comment on certain things as they weren't clear what they were looking for so by writing out a set list of questions to ask, this proved more productive.
Our questions asked about the props used and mise en scene etc. therefore we got a more analytical response for our music video.
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