The next location we used was the dining room we wanted the dining room to look fairly bland and dull to reflect the crumbling relationship of the female character and the male character. ultimately the females costume is the only bright thing in shot to reflect her vibrancy over her dull relationship which could also show a positive outlook on life.
Titles font ans style of the opening- We had a difficult time choosing the font for our music video for the beginning title and the credits. Unfortunately we were unable to find a font that we deemed suitable due to the lack of choice available on the editing equipment we used if we could choose any font we would use the same as the font used on our digi pac as we feel this suits better the style and genre of Kate Nash and would look more professional that what we settled for.
How characters are introduced- The first full shot of both character comes from only a short shot of the female character walking away from the male this is done to create an enigma among the audience leaving them to ponder questions such as why did she walk away? who upset who? are the a couple?. We wanted the story to develop throughout the video so including this shot allowed us to pave the way into revealing more about the characters and their relationship.The Next time the female character is in shot is when she is sitting alone on her bed we did this to make her relatable to the audience and many people from our audience feedback said they were able to relate to the character more by showing her in a normal bedroom environment as it immediately means the viewer is able to identify similarities between them and the character meaning they can feel more sympathy towards the character and overall have more interest in the videos narrative and outcome.
Narrative and how it represented- After analysing the lyrics of the song the songs underlying meaning was quite obvious and we were able to follow them to develop a successful narrative that followed the audio. Lyrics such as 'dancing at discos eating cheese on toast' Were fairly clear and to steer away from such a obvious lyric would have look very unprofessional. So instead we tried to think of less obvious was of representing what could have been a very restricting set of lyrics eg by not not on making cheese on toast but using stop motion animation but also writing the next line of merry happy on to each piece. This meant that the narrative was more interesting for the viewer and hopefully portrayed a fun quirky take on the lyrics making it more representative of Kate Nashs' current pop videos. Furthermore the song is about the breakup of 2 people we did not want to make the video a cliche love story so we tried not to show scenes that revealed detailed fact about the relationship eg the reasons for why they may have split up instead we wanted to leave this to the audience allowing them to engage with the video in order to find out more about the relationship. We did this by including only small teasers such as the male leaving the front door and the female packing her bags.When the major details are never revealed the audience is able to draw their own conclusions which could mean they are more likely to discuss the enigma with others and audience for our Media product may grow.
Camerawork and editing-
During our music video we attempted to use various different types of camera shots. Most shots were medium close ups as we wanted to use stop motion animation which meant we needed a clear view of the object keeping the camera in the same position at all times.Furthermore we used long shots to make the female character seem venerable and isolated to the audience encouraging them to be sympathetic towards her. Long shots such as that of the females teddy bear picnic are used to make her seem alone and childlike but the lyrics say 'i can be alone' Which contradicts the on screen imagery. This means the audience are able to except the fact that the female is better alone and that it is in fact in her childlike personality that she enjoys time alone.We used close ups in some cases to emphasise lip movement while the female is singing meaning the audience is better able to focus on the dialogue which was important within the songs narrative. We also used closeups on the females eyed to emphasise her feeling at that point for example when she is waiting for the male character to come to the restaurant we did this to show that the female was in frustration about the fact he had not turned up leading the audience to sympathise further with her and become more aware of her emotions at that point.
